Technology’s greatest contribution to today’s modern world is that businesses are able to generate innovative methods to attract customers. For any type of business with a store front presence, one of these advancements is 360° Photography or virtual tours. You might be familiar with 360 photography from years ago, but today, it is becoming an increasingly effective tool to enhance your Google footprint. Google My Business is one of the best examples of 360° photography that helps businesses visually express their physical space.
Interactivity: Virtual tours allow free navigation for a personalized experience, while videos offer a fixed perspective.
Spatial Understanding: Virtual tours provide a 360-degree view for better spatial awareness, whereas videos show limited angles. Engagement: Virtual tours foster active exploration, unlike the passive nature of videos
Detail Exploration: Virtual tours let users zoom in on details, while videos may overlook finer points.
Customization: Virtual tours include interactive hotspots for extra info, unlike the linear, unchangeable flow of videos.