360° photography captures an entire location's surroundings in a single image. It's highly effective for showcasing businesses, scenery, stores or tourist spots providing users with a virtual tour accessible via computers or mobile devices.
Google, commanding 89% of internet traffic in 2024 with 5 billion daily searches worldwide, leverages this technology effectively. This makes 360° photography a critical marketing tool for small businesses looking to stand out. Integration with Google My Business (GMB) is key to maximizing its impact.
GMB, a free tool by Google, empowers businesses to manage their online presence across Google Search and Maps. It allows businesses to update their information, respond to reviews, and add photos, which increases visibility. Listings with photos see a 42% increase in direction requests on Google Maps and a 32% rise in website clicks.
Google Street View's 360° photography enhances a business's online presence by offering virtual tours of both exteriors and interiors. Exterior views are common on Google Maps, showcasing storefronts and surroundings. Interior views provide a peek inside, offering potential customers a preview of the business's ambiance.
The benefits are clear: enhancing online presence, standing out from competitors, and attracting more customer engagement through immersive visual experiences.
Users will be more likely to click and interact with your listing. Some people are interested on what is new. If you have a new user that searches up for your place on Google, and you offer a view of your store from the exterior, there is a 42% probability of that user to be converted into a customer!
When your competition offers similar goods and services, beat them on your integrated technology with a virtual tour posted to your Google My Business profile and your website! These are unique experiences that not many businesses are taking advantage of. This could be an effective new approach to gain your potential customers.
Giving your users a virtual tour allows them to experience some thing new that most businesses do not have or even know exist. This 360° photography makes it convenient for your customers to “feel” the layout before they arrive.
Similar to people, first impressions matter when it comes to business, no matter your size. When you offer an immersive 360° Virtual Reality tour, you are steps ahead from your competition. You are giving your potential customers a look of your business from the comfort of their home and office.
Google My Business and a 360° virtual tour are priceless and can be yours for under Rs.20,000. The upload is permanent and only needs to be updated after renovations.
360° Panoramic Photographs and high quality Virtual Tours can ideally be placed in communication projects and/or Internet promotions. How can your business benefit?
Inserting 360° Photographs and Virtual Tours will give your website a clear advantage over the other competitors that are using a more traditional style.
ICompared to the many static photographs – although well made – in your competitors’ websites, the 360° Images will immediatel y capture the visitors’ attention and make sure that your message makes a greater impression than the others!
360° Photographs and Virtual Tours will allow the visitor to see the environment, the service or the product at its best. The clearness and completeness of the way you communicate will be appreciated. A point in your favor.
The observer of a 360° Photograph or Virtual Tour is fully involved in the virtual exploration of the situation that is in the image. He/she won’t start zapping, but will stop and take the time to study your proposal in depth.
Panoramic 360° Photographs are as close as possible to “being there”. That’s why they are also called Virtual Reality. It will be like having the potential clients in your showroom.
Unlike professional films and nearer to what is required for a professional image, the creation of 360 degree photographs and Virtual Tours aren’t so costly and therefore will optimize your investment. This is a very important fact , especially in these times.
The web reaches a nearly infinite public that socializes, reads the news, plays games and listens to music, but that also uses the web to evaluate the services and products offered.
Tablets and smart phones now make it possible to access Internet any time , any where , 24/7 . Potential opportunities never sleep!
Why Have a 360-Degree Virtual Tour Over Standard Business Photos
A virtual tour provides important visual details of your business that cannot be conveyed with a couple of still photos. It’s been said that a picture is worth a thousand words. Then a virtual tour is worth a thousand still photos.
A virtual tour of your business opens your services and location to anyone that comes across your listing on Google Maps. This helps to showcase features of your location and what services you offer.
A virtual tour can be the factor that sets you apart from your competitors when it comes to gaining customers through online search.
360-degree virtual tours give viewers the ability to interact with your business by letting them navigate through images and letting them decide where and what they want to look at.
Having a virtual tour of your business embedded on your website will increase visitor retention by keeping them immersed in the virtual tour rather than having them view a few photos and some text.
